From Slaughterhouse to Organic Supermarket
PROJECT: Gestaltung und Umbau Lebensmittelgeschaeft
SERVICES: Concept, planning, gestalterische Bauleitung
YEAR: 2019
LOCATION: Taegerwilen
SERVICES: Concept, planning, gestalterische Bauleitung
YEAR: 2019
LOCATION: Taegerwilen
KILO + GRAMM : FOOD RETAIL | GASTRONOMY
Most people would lose their appetite at the sight of a slaughterhouse that has sat empty for years. So how did we succeed in turning it into a shopper’s paradise for sustainable shoppers?
COMPLETE CONVERSION
For years, a butcher’s shop with an adjacent slaughterhouse stood empty in Tägerwilen (TG). Of all things, an organic supermarket, Kilo + Gramm, wanted to move into the premises. But to be able to do that, the derelict and moribund atmosphere had to give way to an ambiance full of freshness and a sense of well-being.
LIGHT FOR GUIDING SHOPPERS
People entering the shop are guided through the establishment so that they get to discover as many products as possible – without the use of any signposts. Instead, we work with light: pleasant lighting in the shop window attracts people even before they have entered, the use of accent lighting makes highlights like the fresh meat counter stand out.
HYGIENE CHALLENGE
To emphasize the ecological and regional products, we worked a great deal with natural materials. Not easy – especially when strict regulations apply to bricks, for example. But, by using them sparingly, we created a natural and yet nevertheless pristine environment.
TEAM
We believe that genuine encounters in real life have the power to transform the everyday into an adventure — especially in a digitized world. That's why we've made it our mission to pioneer inspirational interior design that connects people and brands through shared experiences.